The Do’s and Don’ts of Listing Your Horse For Sale Online

We all see those horse for sale ad’s that lack vital information with bad quality pictures, so we cringe and move on to the next one. Creating a quality horse for sale listing is key to attract the right buyer and cut down the amount of questions you may receive about the horse. Here is our opinion on the do’s and don’ts of posting a horse for sale ad so you have the most success with selling your horse.  

What to do when selling your horse

Horse for saleDo post all necessary and specific information about the horse. The more information the better, as people won’t need to message you about every little detail since it will already be in the description. Always post the location, age, size, gender, breed, discipline, color, and ballpark of what you are asking if you don’t feel comfortable listing the exact price. Buyers will appreciate this a lot more and you will get more inquiries from people that are actually interested in the horse rather than just asking for information that wasn’t listed.

Do provide a recent video if possible. People are going to be more interested if they can see a video of the horse moving. This also avoids a lot of people asking for a video that wasn’t posted. This gives people a better opportunity to see how the horse moves and if it fits with what they are looking for. Once again, it weeds out all unnecessary messages or questions.

Do respond to potential buyers in a timely manner. If someone is reaching out with a serious inquiry about your horse, you want to respond to them in a timely manner. If you wait too long, the buyer could lose interest or have found another potential horse to buy. Responding within a day will show the buyer that you’re serious about selling the horse and that you’re reliable.

What not to do when selling your horse

Don’t post bad quality pictures. This can’t be emphasized enough. A good picture says a thousand words and will make your listing stand out more. You want to make sure the photos you use for the horse sale ad are not blurry, low quality, or in bad lighting. Posting high quality photos also gives a better representation of your horse to prospective buyers and will surely make your ad more credible.

Don’t let your guard down. Unfortunately, scammers exist in any industry, and that is especially true in the horse world. Scammers can be on both ends, either selling a horse or trying to buy one. Make sure you do your due diligence by looking out for these red flags:

  • They offer to give you more money than what you are asking
  • They offer to buy the horse in the first exchange you have with them on email or by phone
  • They give you a fake name and don’t give you a phone number or any contact details
  • They ask for personal details or payment information. Never give out any payment information unless you know they are trustworthy and you have met them in person
  • Make sure you get your payment in either cash, a cleared check, or confirmed transfer before you ship the horse and sign over anything

If someone reaches out and you think it looks suspicious, it’s best to delete the email and block the email address.

Bottom line

These are some of the best practices you should follow when listing your horse for sale online. If you follow these tips, you’ll attract the right buyer and sell your horse faster.

Thinking of listing  your horse for sale or actively trying to sell your horse? List your horse for free on Get My Horse here:

Have any more tips on what to do or not to do when selling a horse online? Tell us in the comments!


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